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ravenswood
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(#83) RAVENSWOOD

http://www.ravenswood-wine.com/:

July 17, 1979 Five colors 16" x 24"
Edition of 1047 of which 300 are signed)

(Second edition of 1152 of which 0 are signed)
(Second printing of second edition of 2039 of which 0 are signed)
(Third printing of second edition of 1255 of which 0 are signed)
(Fourth printing of second edition of 1303 of which 0 are signed)
(Fifth printing of the second edition of 1117 of which 0 are signed)

17 unsigned
24 Roman numeral III unsigned
95 signed of which 85 are available at $650 each

Client: Joel Peterson & W. Reed Foster, 18701 Gehricke Road, Sonoma CA 95476. Telephone (707) 938-1960 (San Francisco office (415) 474-9300)

(Communication Arts CA80 Design and Advertising; Designing With Illustration, Steven Heller & Karen Pomeroy, Van Nostrand Reinhold, 1990; by 1985 this triskelion had entered the library of standard tattoo motifs, particularly for women.)

Dedication copy: Lesley Tucker Progressives: 1 set to Lesley Tucker, 1 set to Ravenswood

Influence: Medieval Irish design motifs


It certainly wasn't what I had in mind when I designed the label for Ravenswood winery. Joel Peterson experienced a vision of three ravens, and wanted something evocative of that powerful personal image to represent his wines. I struck upon a triskelion of three ravens entwined in an interlocking pattern.

A few years later young women began to adopt the label design as a tattoo. It shows up on shoulders and backs, but usually hips. A lot of young people are getting tattoos, some of them quite large and garish. A lot of young people are getting married, too. I conclude that in these fast-changing times when a computer is obsolete before you get it out of the store, and there's nothing you can learn in school that will assure you of getting a job and there's nothing that leads you to believe that Social Security will be around to make you secure in your old age and there's nothing certain but fast, incomprehensible, out-of-control change, that young people want some sort of permanence in their lives.

A tattoo is certainly permanent. Marriage is also permanent-not as permanent as a tattoo, I'll grant, but the idea is definitely there. What happens when you change your mind? I suggest that you put your money in tattoo removal technology.